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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe
Material type:
TextLanguage: English Publication details: New Jersey: John Wiley and Sons, Inc. 2005Description: xix, 284, epil, ind. 23 cm x 15 cmISBN: - 0471718378
- advertising
- advertising
- advertising
- agency
- agency
- branded entertainment
- branding
- branding
- communal marketing
- communal marketing
- customer relations
- gaming
- gaming
- interactive marketing
- internet
- internet
- mass media
- psychological
- rethinking changing consumer
- rethinking changing consumer
- search
- search
- target marketing
- technological innovations
- vicious cycle
- vicious cycle
- 659.1 JAF
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 JAF (Browse shelf(Opens below)) | Available | 5709 |
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