Value based marketing : marketing strategies for corporate growth and shareholder value by Peter Doyle

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Material type: Text

TextLanguage: English Publication details: Chichester: John Wiley and Sons Ltd. 2000Description: xiv, 370p., glos., ind. 26 cm x 19 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 DOY (Browse shelf(Opens below))		Available		3340

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