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Brand spirit : how cause related marketing builds brands by Hamish Pringle and Marjorie Thompson
Material type:
TextLanguage: English Publication details: Chichester: John Wiley and Sons Ltd. 1999Description: xxiii, 281p., ind. 24 cm x 15 cmISBN: - 047198776X
- Anchor and Hovis
- Andrex
- Austin Reed
- Avon
- BMW
- brand opportunity
- branding
- British Airways
- campaign
- case
- CRM
- Daddies Ketchup
- digital revolution
- Dollond and Aitchison
- expert consumers
- Flora
- Kellogg's
- Liz Claiborne
- Norwich Union
- Proctre and Gamble
- Reebok
- related marketing
- social marketing
- Tesco
- VISA
- WHSmith
- 658.8 PRI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 PRI (Browse shelf(Opens below)) | Available | 2551 |
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