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Teaching Marketing

By:

Brennan, Ross (ed.)

Contributor(s):

Vos, Lynn (ed.)

Series: Elgar guides to teachingPublication details: Edward Elgar Publishing 2022 United KingdomDescription: xvi, 326, ref., ind.23 cm x 16 cmISBN:

978-1035308132

Subject(s):

DDC classification:

TEA 658.80711

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.80711, BRE (Browse shelf(Opens below))		Available		22081

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Previous	658.802, MOD Modeling markets : Analyzing marketing phenomena and improving marketing decision making	658.802, RIV Corporate heritage marketing : using the past as a strategic asset	658.802, WAL Marketing and financial management: new economy new interfaces	658.80711, BRE Teaching Marketing	658.812, BAT Experiential marketing : case studies in customer experience	658.812, WIE Digital customer experience engineering : strategies for creating effective digital experiences	658.816, DEO Why I am paying more : price theory and market structures made simple	Next

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