Marketing : real people, real choices

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TextPublication details: Harlow, Essex Pearson 2023Edition: 11thDescription: 650 p. ind. 27 cm x 21 cmISBN:

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List(s) this item appears in: New Arrivals 1 Aug 2023

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8, SOL (Browse shelf(Opens below))		Checked out	08/04/2023	22413

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Previous	658.8, SER Services marketing cases in emerging markets : an Asian perspective	658.8, SHE Marketing theory : evolution and evaluation of schools of marketing thought	658.8, SHE Marketing theory : evolution and evaluation of schools of marketing thought	658.8, SOL Marketing : real people, real choices	658.8, WEI Masterful marketing : how to dominate your market with a value-based approach	658.8001, HUN Marketing theory : foundations, controversy, strategy, resource advantage theory	658.8001, SAG The SAGE handbook of marketing theory	Next

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