Routledge handbook of political advertising
Material type:
TextPublication details: New York: Routledge, 2019.Description: xix, 417p., note., ref., ind., 25 cm X 17 cmISBN: - 9780367872670
- 324.73
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 324.73 ROU (Browse shelf(Opens below)) | Available | 22499 |
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| 324.73 MCN An introduction to political communication | 324.73 MCN An introduction to political communication | 324.73 PEN The citizen marketer : promoting political opinion in the social media age | 324.73 ROU Routledge handbook of political advertising | 324.7302854678 INT Here comes everybody : the power of organizing without organizations | 324.730973 ANS Going negative : how attack ads shrink and polarize the electorate | 324.730973 TUM Political communication in American campaigns |
Recommended by: Ashutosh Dutt
Contents:
Part I: General Perspectives
Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha
Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley
Methodological approaches / Michael W. Kearney & Mary C. Banwart
Gender and political advertising : content and effects / Dianne Bystrom
Negative advertising / Todd L. Belt
The effects of political advertising / Travis N. Ridout & Jenny L. Holland
Part II: Airtime With No Charge For Electoral Advertising
Political advertising in Argentina / Martín D'Alessandro
Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba
Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo
The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková
Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia
Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka
Political advertising in Italy / Edoardo Novelli
A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar
The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo
Political advertising in Turkey / Baki Can
Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove
The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring
Part III: Purchase of airtime for electoral advertising
Bulgaria : election advertising in mediatized politics / Lilia Raycheva
Audio-visual political advertising in Finland / Tom Moring
Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova
Sweden : ten years with television advertising / Bengt Johansson
The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler
Part IV: Airtime with no charge and for purchase
Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills
Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson
Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas
A serious matter : political advertising in Germany / Christina Holtz-Bacha
Japanese political advertising in a changing media and electoral environment / Jinah Lee
Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier
Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska
The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn
Part IV: Conclusion
Democracy and political advertising / Marion Just
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