Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty

By:

Cudby, Ali

Publication details: Morgan James Publishing, 2020.Description: xix, 200p., bib., 22 cm X 14 cmISBN:

978-1642796421

Subject(s):

-- customer loyalty -- customer relations management

DDC classification:

658.812

List(s) this item appears in: New Arrivals 20 November 2023

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available		22695
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Checked out	07/01/2025	22696
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available		22697
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available		22698
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available		22699

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Previous	658.812 CHO Effective CRM using predictive analytics	658.812 COL Collaborative customer relationship management : taking CRM to the next level	658.812 COO Complaint management excellence : creating customer loyalty through service recovery	658.812 CUK Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty	658.812 CUK Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty	658.812 CUK Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty	658.812 CUK Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty	Next

Recommended by: Mayank Kumar

Contents:

Part I: Loyalty Is Lucrative
Part II: Target Your Most Lucrative Customers
Part III: Use Your Customer Lifecycle to Build Loyalty
Part IV: Prepare Your Team for Lucrative Loyalty
Part V: Putting It All Together
Acknowledgements
Keep Connected and Your Bonus Material
About the Author: Ali Cudby

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