Fighting churn with data: The science and strategy of customer retention

By:

Gold, Carl S

Publication details: Shelter Island: Manning Publications, 2020.Description: xxvi, 474p., ind., 23 cm X 18 cmISBN:

978-1617296529

Subject(s):

-- quantitative research -- marketing -- customer relations -- data processing -- total quality management

DDC classification:

006.312

List(s) this item appears in: New Arrivals 11 December 2023 | New Arrivals 18 December 2023

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	006.312 GOL (Browse shelf(Opens below))		Available		22762

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Previous	006.312 COM Compromised data : from social media to big data	006.312 EAG Reality mining : using big data to engineer a better world	006.312 FRA Taming the big data tidal wave : finding opportunities in huge data streams with advanced analytics	006.312 GOL Fighting churn with data: The science and strategy of customer retention	006.312 LAR Data mining and predictive analytics	006.312 LES Mining of massive datasets	006.312 PIE Statistical data analytics : foundations for data mining, informatics, and knowledge discovery	Next

Recommended by: Mayank Kumar

Content:

the world of churn
Measuring churn
Measuring customers
Observing renewal and churn
Understanding churn and behavior with metrics
Relationships between customer behaviors
Segmenting customers with advanced metrics
Forecasting churn
Forecast accuracy and machine learning
Churn demographics and firmographics
Leading the fight against churn

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