Understanding consumers building powerful brands using consumer research by M. G. Parameswaran

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TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003Description: xiii, 235p., app., glos., ind. 29 cm x 22 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.834 PAR (Browse shelf(Opens below))		Available		4333

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