Strategic sports marketing

By:

Karg, Adam

Contributor(s):

Publication details: Routledge 2022 New YorkEdition: 5thDescription: ix, 307p., ref., ind., 24 cm X 15 cmISBN:

978-1760878801

Subject(s):

-- sports -- marketing

DDC classification:

796.0688

List(s) this item appears in: New Arrivals 8 Jul 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	796.0688 STR (Browse shelf(Opens below))		Available		22966

Recommended by: Anirudh Kalia

Content:

Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing

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