Sports marketing: Fundamentals - strategies - instruments

By:

Bruhn, Manfred

Contributor(s):

Rohlmann, Peter

Publication details: Springer Nature 2023 WiesbadenDescription: x, 85p., ref., 24 cm X 17 cmISBN:

978-3658391218

Subject(s):

-- Sports Marketing

DDC classification:

796.0688

List(s) this item appears in: New Arrivals 29 Jul 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	796.0688 BRU (Browse shelf(Opens below))		Available		22988

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Previous	796.06/88 Sport and the media : Managing the nexus	796.06 SPO Sports media, marketing, and management : breakthroughs in research and practice	796.068 PEA Peak performance : inspirational business lessons from the world's top sports organizations	796.0688 BRU Sports marketing: Fundamentals - strategies - instruments	796.0688 INT Introduction to sport marketing	796.0688 KAR Business of sports: The winning formula for success	796.0688 NIC Sport and the media : managing the nexus	Next

Recommended by: Anirudh Kalia

Content:

Sports marketing at the centre of different markets
Basics of sports marketing
Performance aspects in sports marketing
Prices and contracts in sports marketing
Communication topics in sports marketing
Distribution channels in sports marketing
Perspectives of sport - Opportunities and risks in sports marketing

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