Brand babble: Sense and nonsense about branding

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Material type: Text

TextLanguage: English Publication details: Australia: South-Western/Thomson Learning 2004Description: 156p., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 FRA (Browse shelf(Opens below))		Available		12019
Books	KEIC	658.827 FRA (Browse shelf(Opens below))		Available		5334

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