The business of the FIFA world cup

Recommended by: Anirudh Kalia

Content:

Introduction / Simon Chadwick, Paul Widdop, Christos Anagnostopoulos and Dan Parnell -- A brief history of the FIFA world cup as a business / Kevin D. Tennent and Alex Gillett -- Bidding and hosting decisions / Kamilla Swart and Rauf Mammadov -- Politics and geopolitics in staging the FIFA world cup: what is at stake for the hosting nations? / Estelle E. Brun and Carole Gomez -- Diplomacy, international relations, soft power and the world cup / J. Simon Rofe -- Competition design of the world cup / Travis Richardson, Tim Pawlowski and Georgios Nalbantis -- An integrity system framework for the governance of the football world cups / Géraldine Zeimers and Bram Constandt -- Environment and sustainability in FIFA world cups / Madeleine Orr, Jessica R. Murfree, Austin Anahory and Rony Epelbaum Edwabne -- Finance of the FIFA world cup / Daniel Plumley and Rob Wilson -- Planning and organising FIFA world cups / Sebastian Merten and Mathieu Winand -- Planning, sourcing, and managing resources for FIFA world cups / Eric C Schwarz and Michael M. Goldman -- Engaging fans / André Bühler -- Managing risk and security / Jan Andre Lee Ludvigsen and Alexander J. Bond -- Marketing, sponsorship and merchandising / Argyro Elisavet Manoli, Michael Anagnostou and Lingling Liu -- Broadcasting and the FIFA world cup: privatisation and technology / Gerard A. Akindes -- Digital and social media in the business of the FIFA world cup / Renan Petersen-Wagner -- Culture and the world cup: the case of Qatar / Mahfoud Amara and Youcef Bouandel -- Afterword... / Paul Widdop, Simon Chadwick, Christos Anagnostopoulos and Dan Parnell.