Emergent research on business and society: An Indiac-centric perspective

By:

Salunkhe, Uday (ed.)

Contributor(s):

Series: Management series,14Publication details: London: Transnational Press, 2023.Description: 301p., ref., 23 cmx 15 cmISBN:

978-1801350518

Subject(s):

-- business and management -- management research

DDC classification:

658.0072

List(s) this item appears in: New Arrivals 9 Sep 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.0072 EME (Browse shelf(Opens below))		Available		23554

Recommended by: Ashutosh Dutt

Content:

CHAPTER 1
MANAGEMENT RESEARCH IN INDIA: NEWER INSIGHTS. 13
Bharath Rajan and V. Kumar
CHAPTER 2
THE CHANGING PROGRAMMATIC ADVERTISING ECOSYSTEM IN INDIA 25
D. Narasimha Murthy and Fathima Raj Kilimas
CHAPTER 3
CAN ASSORTMENT AND CUSTOMER SERVICE BE DETERMINANTS OF CUSTOMER LOYALTY? AN EMPIRICAL STUDY OF THE ONLINE GROCERY INDUSTRY 49
Malabika Purkayastha and Chandra Sen Mazumdar
CHAPTER 4
AN ANALYSIS OF GEN Z’S PERCEPTIONS OF TECHNOLOGY-BASED GIG JOBS 69
Asha Mathew, Ishani Chakraborty, and Rajakumar Alagar
CHAPTER 5
UNDERSTANDING CREATIVITY: A STUDY OF THE INDIVIDUAL TRAITS OF NOBEL LAUREATES AND THEIR ECOSYSTEMS AND THE IMPLICATIONS ON CORPORATE INNOVATION.. 87
Kaustubh Dhargalkar
CHAPTER 6
COGNITIVE BIASES THAT INFLUENCE AND IMPACT THE DECISION-MAKING OF INVESTORS. 113
Arnita Sur , Joseph Durai Selvam , Nagendra BV, and Ganesh. L
CHAPTER 7
EXPLORING THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING TOURIST MOTIVATION FOR RURAL TOURISM… 143
Mahalakshmi S and Bharath. H
CHAPTER 8
IMPACT OF CHATGPT ON THE SERVICE SECTOR AND STUDENTS IN INDIA 159
Manushree NK Shah and Kamini Khanna
CHAPTER 9
INFLUENCE OF TECHNOLOGICAL INNOVATIONS ON COMPANIES’ MARKETING STRATEGIES. 171
Vijaya Kumar Bhima Rao, Dakshina Murthy, Kiran. G, and Madhava Murthy
CHAPTER 10
STOCHASTIC FRONTIER PRODUCTION FUNCTION OF MINOR MILLETS FOR SUSTAINABLE AGRICULTURE IN MAHARASHTRA DISTRICTS. 197
Vandana Panwar,   Sujitsinh Subhash Dubal, and Deepak Gajanan Deshmukh
CHAPTER 11
CLUSTERING OF STATES AND UNION TERRITORIES IN INDIA BASED ON CYBERCRIMES 231
Manas Shrivastav, Muthulakshmi Subramanian, Tejaswi Harsh, Vanee Subramanian, Ankit Ajay, Rijan Gaha, Nagendra BV, Joseph Durai Selvam, and Ganesh. L
CHAPTER 12
EXPLORING THE GENDER GAP IN VOTER TURNOUT IN THE 2022 GUJARAT ASSEMBLY ELECTION.. 263
Ashutosh Dutt, Ashima Mahto, and Aditya Basu
CHAPTER 13
GREEN BANKING: INITIATIVES BY THE INDIAN BANKING SYSTEM TOWARDS A SUSTAINABLE FUTURE.. 283
Aniket Subhash Sakhare, Jinal Mukesh Soni, and Shubham Pradip Badgujar

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