Transformative marketing: Combining new age technologies and human insights

By:

Kumar, V

Contributor(s):

Kotler, Philip

Series: Palgrave executive essentialsPublication details: Cham: Palgrave Macmillan, 2024.Description: xxvii, 379p., ind., 23 cm X 15 cmISBN:

978-3031596360

Subject(s):

-- tele marketing -- internet marketing -- marketing research -- business intelligence -- consumer behaviour -- machine learning -- robotics drones internet of things metaverse digital marketing

DDC classification:

658.8

List(s) this item appears in: New Arrivals 26 Aug 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 KUM (Browse shelf(Opens below))		Checked out	09/15/2024	23525

Recommended by: Anita Basalingappa

Content:

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative Marketing with Machine Learning (ML) -- Chapter 6: Transformative Marketing with Metaverse -- Chapter 7: Transformative Marketing with Internet of Things (IoT) -- Chapter 8: Transformative Marketing with Robotics -- Chapter 9: Transformative Marketing using Drones -- Chapter 10: Transformative Marketing with Blockchain -- Chapter 11: Putting it all together.

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