Qualitative market research : a practitioner's and buyer's guide by Wendy Grodon and Roy Langmaid

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TextLanguage: English Publication details: Aldershot: Gwer Publishing Company Limited 1997Description: xiii,262p., bib., ind. 25 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 GOR (Browse shelf(Opens below))		Available		2444

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Previous	658.83 ESS The essentials of marketing research	658.83 FIT Inside real innovation : how the right approach can move ideas from R and D to market - and get the economy moving	658.83 GAB Strategic interaction and markets	658.83 GOR Qualitative market research : a practitioner's and buyer's guide	658.83 GOR Goodthinking : a guide to qualitative research	658.83 GRE The practical handbook and guide to focus group research	658.83 GRE The handbook for focus group research	Next

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