Chew with your mind open: Book one of the advertising survival guide, stage one: Launch and ascent

Recommended by: Abhiraj Bhore

Content:

CHAPTER ONE - Don't let your first job be your worst job
Subject Finding the right first gig
Story - I didn't just hit the wall. I threw a chair through it
Food for Thought - Tips for job hunting
CHAPTER TWO - Standing out, without the embarrassing restraining order 15 Subject - Getting noticed by busy creative directors
19 Story- " The birthday suit surprise "
21 Food for Thought - Tips for interviewing, and getting noticed
85
23
CHAPTER THREE - Big shops vs. small shops vs. shops that aren't shops at all
23 Subject - Where to start? At the right place for you, of course
25 Story - I started at the best little shop in Southern California
29 Food for Thought - Tips for finding the right gig
31
CHAPTER FOUR - Darwin was right. Only the fittest portfolios survive
31 Subject - Building a ridiculously credible portfolio
95
33 Story - The portfolio we couldn't say " no " to
35 Food for Thought - Tips for building a strong portfolio
39
CHAPTER FIVE - Networking, and getting along in the world
101
39 Subject - There's no downside to being everybody's friend
45 Story - Choosing common ground over scorched earth
47 Food for Thought - Tips for networking
49
49 Subject - If the brief isn't working, then fix it
CHAPTER SIX - Briefs. They're not just what you wear on your head at parties
109
and culling insights from a brief
53 Food for Thought - Tips for dissecting, challenging,
51 Story - The brief had a credibility issue. It said so itself
59
55
hanging out under the bleachers. But you can
CHAPTER SEVEN - I'm not your mother, and I can't keep you from
61
55 Subject - Camaraderie is only as good as the people you have it with
57 Story- " Next year, we'll do it your way "
60 Food for Thought - Tips for finding your tribe
CHAPTER EIGHT - Group brainstorms. An occupational hazard
61 Subject - Making sense of the group brainstorming process
63 Story - How two dudes won a women's fashion account using animated sexual innuendos
65 Food for Thought - Tips for effective brainstorming
CHAPTER NINE: Remove " I " from your vocabulary
67 Subject - Collaboration: A how - to
69 Story - Bringing peace to the prison yard 71 Food for Thought - Collaboration tips

CHAPTER TEN: Steal from yourself
73 Subject - Mining for killer insights
77 Three insightful stories -
77 1: The Capo D'astro Bar ( A story written by Bud Collins ]
79 11: I found 007 while searching for Chrysler's Capo D'astro Bar
81 III: 7 - Eleven: Because even stoners need to eat
83 Food for Thought Tips for finding insights
CHAPTER ELEVEN - Pitch the idea but sell them on you
85 Subject - Presenting: It's not just the work they're not buying. It's you 87 Two pitch stories-
87 : Land Rover: Respect the rules before you violate them
89 II: Diesel: " Let's make the meeting the idea "
93 Food for Thought - Tips for successful pitching
CHAPTER TWELVE- Outdoor. It's simple if you can just keep it that way
95 Subject - Billboards, and creating memorable outdoor
97 Story Clothestime: Can't go around naked
99 Food for Thought Tips for creating outdoor
THIRTEEN - You are a brand. So, start acting like one
101 Subject - Determine what you stand for, then stand for it
105 Story - McGarrah Jessee and Central Market-
You can't have part - time integrity
107 Food for Thought - Tips for assembling a better you
CHAPTER FOURTEEN - It's possible to succeed in spite of clients.
But why do it the hard way?
109 Subject - Clients, and how to gain their trust
111 A trio of client - creative stories-
111 Chrysler : The handshake that started a love affair
113 II: Central Market: What two men dressed as fruit taught me about judging people 117 II: WOW !; It took eight years to make the CEO ery
119 : Food for Thought - Tips for creating good work and happy clients
CHAPTER FIFTEEN - Some people should come with warning labels 121 Subject - Working for difficult people. It may be worth it, or not
123 Story - Beware of Richards, and by that I mean Dicks 127 Food for Thought Tips for swimming with sharks
CHAPTER SIXTEEN You can't win ' em all, but there's no law against trying
129 Subject - Tenacity always works
133 Story - GSD & M and the Rolling Stone fiasco
137 Food for Thought - Tenacity tips
CHAPTER SEVENTEEN - Awards aren't important.
Unless you aren't winning any
139 Subject - Awards aren't everything. But they are something
143 Story - GSD & M and the internal award show - A democracy of mediocrity
145 Food for Thought - Tips for awards, and which ones matter
CHAPTER EIGHTEEN - Writer's block, booze, and other productivity assassins 147 Subject - Potential, and how not to undermine yours
151 Story - Kresser / Craig - The slippery downside of scoring for your boss 154 Food for Thought - Tips for keeping your reputation intact
NINETEEN - If you have no " Off " switch, nobody can stop you 155 Subject - Productivity, and making you your best employee 159 Story I hired the perfect writer for the job, twice
163 Food for Thought - Tips for being prolifically productive
TWENTY - With any luck, the right tool for the job won't be one
165 Subject - How to choose a commercial director
169 Story - Just say " no " to Toby O'Toole
173 Food for Thought - Tips for choosing the right production partners
TWENTY - ONE - Never fall in love with the smell of mediocrity 175 Subject - If the best idea never wins, everyone loses
177 Story The Super Bowl spot that wouldn't leave the bowl
183 Food for Thought - Tips on pitfalls to actively avoid
TWENTY - TWO - Know the true value of what you're selling, starting with you
185 Subject - Working for free, and other cheap shots
187 Story - Only an idiot works for free. I speak from experience
189 Food for Thought - Tips for keeping your wits about you, and your work
TWENTY - THREE- Don't judge a book by its foosball table
191 Subject - Beware of cultures, beer - thirties, and other shiny objects
193 Story - Guess where they're planning to blow that smoke?
197 Food for Thought - Tips for avoiding toxic environments
199 TWENTY - FOUR- " Hold my watch and beer this "
[ Ten bite - size short stories that didn't find their way in elsewhere ] It's okay to change tribes
1991 :
200 II: Any jerk can win
200 III: An indispensable interviewing tip
201 IV: Know a good assassin
201 V: Ask and ye might receive
202 VI: Cover your ass. Seriously
202 VII: Squeezing one out for the team
203 VIII: The vast importance of impulse control
204 IX: How to avoid becoming fossil fuel
204 X: Ted, the swizzle stick of fate