Extremely online: The untold story of fame, influence, and power on the internet

By:

Lorenz, Taylor

Publication details: London: Penguin Random House, 2023.Description: viii, 373p., note., ind., 23 cm X 15 cmISBN:

9780753560792

Subject(s):

-- internet -- social aspects -- social media and society

DDC classification:

004.678

List(s) this item appears in: New Arrivals 28 Oct 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	004.678 LOR (Browse shelf(Opens below))		Available		23625

Recommended by: Ujjwal Garg
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Content:

Introduction. The social ranking
Part I. Online influence beginnings. The blogging revolution ; The mommy bloggers ; The friend zone ; The new celebrity
Part II. The first creators. The rise of YouTube ; Creators break through
Part III. New dynamics. Twitter follows back ; Tumblr famous ; Instagram's influence
Part IV. The platform battles for creators. Vine time ; A tangle of competitors, a new era for users ; Parallel lines ; Counting seconds ; The shuffle
Part V. The creator boom. The winners ; Peak Instagram ; The adpocalypse ; Breakdown and burnout
Part VI. Influence everywhere. TikTok dominates ; Unlocked ; The scramble and the sprawl

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