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Retailing management by Michael Levy and Barton A. Weitz
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001Edition: 4th edDescription: xxvii, 754p., glos., notes, ind. 26 cm x 20 cmISBN: - 007049942X
- buying behaviour
- buying system
- cases
- customer service
- electronic and nonstore retailing
- financial strategy
- human resource management (HRM)
- information system
- market strategy
- pricing
- retail communication mix
- retail customer
- retail locations
- retail market structure
- retail trade
- store based retailing
- store layout, design, and visual merchandising
- 658.87 LEV
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.87 LEV (Browse shelf(Opens below)) | Available | 4233 |
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