Mindmasters: The data-driven science of predicting and changing human behavior   

Recommended by: Kallol Das

Content:

Introduction : The digital village : the origins of psychological targeting
Part one : Data is a window into our psychology
Decoding our psychology : how algorithms can get to know us better than our closest friends do
The identities we craft online : tell me what you like and I'll tell you who you are
The digital breadcrumbs of our existence : everything we do is data
You are not yourself when you're hungry : how context shapes who we are
Part two : The bright and dark sides of psychological targeting
Psychological insights in action : an inside look at psychological targeting - from Cambridge Analytica to beauty products (and back)
Finding the good : improving our finances, mental health, and maybe even our political climate
When things go wrong : why we stand to lose more than just our privacy
Part three : Making our data work for us
We need more than control : why being in charge of our own data isn't always a blessing
Creating a better data ecosystem : how to make it harder for third parties to exploit our data (and easier for them to serve us)
Coming together : what wine co-ops can teach us about new forms of collective data management
Epilogue : The moral imperative to shape our future