Aaker on branding: the playbook to building strong brands

By:

Aaker, David

Material type: Text

TextPublication details: New York: Morgan James Pub, 2025.Edition: 2nd edDescription: xv, 261p., note., ind., 23 cm X 15 cmISBN:

9781636986654

Subject(s):

-- branding -- brand strategy -- brand management -- brand portfolios -- brand communities -- marketing

DDC classification:

658.827

Summary: Summary: Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

List(s) this item appears in: New Arrivals 23 Jun 2025

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 AAK (Browse shelf(Opens below))		Checked out	07/12/2025	23874

Recommended by: Kallol Das

Summary: Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand.
This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.
Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

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