Logos that Last: How to create iconic visual branding

Summary:
Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.

Contents:

MODULE I Foundation Concepts
1.Foundations of Information Systems in Business
Section I Foundation Concepts: Information Systems in Business
Section II Foundation Concepts: The Components of Information Systems
2.Competing with Information Technology
Section I Fundamentals of Strategic Advantage
Section II Using Information Technology for Strategic Advantage
MODULE II Information Technologies
3.Computer Hardware
Section I Computer Systems: End User and Enterprise Computing
Section II Computer Peripherals: Input, Output, and Storage Technologies
4.Computer Software
Section I Application Software: End-User Applications
Section II System Software: Computer System Management
5.Data Resource Management
Section I Technical Foundations of Database Management
Section II Managing Data Resources
6.Telecommunications and Networks
Section I The Networked Enterprise
Section II Telecommunications Network Alternatives
MODULE III Business Applications
7.E-Business Systems
Section I e-Business Systems
Section II Functional Business Systems
8.Enterprise Business Systems
Section I Getting All the Geese Lined Up: Managing at the Enterprise Level
Section II Enterprise Resource Planning: The Business Backbone
Section III Supply Chain Management: The Business Network
9.E-Commerce Systems
Section I e-Commerce Fundamentals
Section II e-Commerce Applications and Issues
10. Supporting Decision Making
Section I Decision Support in Business
Section II Artificial Intelligence Technologies in Business
MODULE IV Development Processes
11. Developing Business/IT Strategies
Section I Planning Fundamentals
Section II Implementation Challenges
12.Developing Business/IT Solutions
Section I Developing Business Systems
Section II Implementing Business Systems
MODULE V Management Challenges
13.Security and Ethical Challenges
Section I Security, Ethical, and Societal Challenges of IT
Section II Security Management of Information Technology
14.Enterprise and Global Management of Information Technology
Section I Managing Information Technology
Section II Managing Global IT