Recommended by Niyati Bhanja

Summary:

Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships.

Contents:

Part I: LAYING FOUNDATIONS

1. Introduction

2. Formal Institutions: Politics, Laws, and Economics

3. Informal Institutions: Cultures, Ethics, and Norms

4. Resources and Capabilities

Integrative Cases

Part II: ACQUIRING TOOLS

5. International Trade

6. Foreign Direct Investment

7. Foreign Exchange

8. Global and Regional Integration

Integrative Cases

Part III: STRATEGIZING AROUND THE GLOBE

9. The Entrepreneurial Firm

10. Foreign Market Entry

11. Competitive Dynamics

12. Strategic Alliances and Acquisitions

13. Strategy, Structure, and Innovation in Multinationals

Integrative Cases

Part IV: BUILDING FUNCTIONAL EXCELLENCE

14. Marketing and Supply Chain Management

15. Human Resource Management

16. Corporate Finance and Governance

17. Corporate Social Responsibility

Integrative Cases