Donated by: Varsha Jain

Summary: What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to self-improvement via physical exercise or dieting, we often overlook our most powerful tool for effecting change: our own thoughts. Through a variety of exercises called Think Keys, Zaltman guides the reader through the mind’s most important unconscious and conscious dynamics. Zaltman has used these techniques with executives from around the world and at the Harvard Business School to teach people how to think better. Now he brings his time-tested toolbox to all readers who have an interest in unlocking their own potential. With insightful observations, thought-provoking questions, and curiosity-stoking content, Unlocked is the go-to 2018 book that is certain to change your life.

Contents:

Preface
Chapter One. Let's Make a Pact
Chapter Two. Unlocking Thinking Your Notes & Ideas
Your Notes & Ideas
Part II Think Keys
Context
Explanation
Knowledge
Your Notes & Ideas
Memory
Your Notes & Ideas
Assumptions
Your Notes & Ideas
Cues
Your Notes & Ideas
Attention
Your Notes & Ideas
Part I Introduction
Curiosity

Being Right
Metaphors
Embodied Cognition: The Body in Mind
Part III Moving Forward
Keys to Improve Your Thinking

Think Key 1. To Disclose or Not
Think Key 2. Deciding Whose Life to Save
Think Key 3. Social Convention
Think Key 4. Using Knowledge
Think Key 5. When Knowledge Conflicts
Think Key 6. Don't Be So Sure
Think Key 7. Priming & Memory
Think Key 8. Memory & Advertising
Think Key 9. Riddles
Think Key 10. Invention
Think Key 11. Assumptions as Architects
Think Key 12. Stickiness
Think Key 13. Faces & Instant Messaging
Think Key 14. Reading Faces
Think Key 15. Priming, Perception, & Action
Think Key 16. Agreement on Words
Think Key 17. Keeping Focused
Think Key 18. Expectation
Think Key 19. Experience
Think Key 21. Uncertainty
Think Key 22. Hedgehogs & Foxes
Think Key 23. Beyond the Obvious
Think Key 24. Reflections by Notables
Think Key 26. Anomalies
Think Key 27. Reasoning Forward & Backward
Think Key 28. Why versus How
72 Think Key 20. Silent Distractions
90 Think Key 25. Creating Stories
132 Your Notes & Ideas
Chapter Three. Commencement Time
Think Key 29. Magical Thinking 102 Your Notes & Ideas
Think Key 30. Right versus Wrong 106
Think Key 31. Law of the Instrument 109
Think Key 32. Clairvoyants & Wizards 111
Your Notes & Ideas
Think Key 33. Metaphors Shape Thought 116
Think Key 34. Body Metaphors
Think Key 35. Metaphors & Problem Solving 120 Your Notes & Ideas
Think Key 36. Bodily Experience & Judgment 126
Think Key 37. Making Sense
Think Key 38. Being Sense - able 130 Think Key 39. Near & Far