Developing successful marketing strategies by David Parmerlee

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Material type: Text

TextLanguage: English Series: American marketing assocation marketing toolboxPublication details: Chicago: NTC Business Books 2000Description: xvi, 198p. 28 cm x 22 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.800285 PAR (Browse shelf(Opens below))		Available		3387

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Previous	658.800285 BIS Strategic marketing for the digital age	658.800285 CLA Simulated test marketing : technology for launching successful new products	658.800285 KOS Understanding electronic commerce	658.800285 PAR Developing successful marketing strategies	658.800285 PAR Identifying the right markets	658.800285 PAR Selecting the right products and services	658.800285 PAR Evaluating marketing strengths and weaknesses	Next

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