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How much is enough ? : getting the most from your advertising dollar by John Philip Jones

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Material type: Text

TextLanguage: English Publication details: New York: Lexington Books 1992Description: xvii, 382p., app., notes, ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 JON (Browse shelf(Opens below))		Available		1166
Books	KEIC	659.1 JON (Browse shelf(Opens below))		Available		2179

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Previous	659.1 JON Does it pay to advertise ? : cases illustrating successful brand advertising	659.1 JON Does it pay to advertise ? : cases illustrating successful brand advertising	659.1 JON How much is enough ? : getting the most from your advertising dollar	659.1 JON How much is enough ? : getting the most from your advertising dollar	659.1 JON The ultimate secrets of advertising	659.1 JON The ultimate secrets of advertising	659.1 JON The ultimate secrets of advertising	Next

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