Effective radio advertising (with CD) by Marc G. Weinberger, Leland Campbell and Beth Brody

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TextLanguage: English Publication details: New York: Lexington Books 1994Description: ix, 174p., app., ref., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.142 WEI (Browse shelf(Opens below))		Available		1608

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Previous	659.142 MAI How to plan radio advertising	659.142 RAO Radio as an advertising medium : riding the wave	659.142 SCH Radio advertising : the authoritative handbook	659.142 WEI Effective radio advertising (with CD)	659.14209421 ING An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium	659.1420973 OAK And now a few laughs from our sponsor : the best of fifty years of radio commercial (with CD)	659.143 AIT Cutting edge commercials : how to create the world's best tv ads for brands in the 21st centure	Next

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