Kids as customers : a handbook of marketing to children by James U. McNeal

By:

Material type: Text

TextLanguage: English Publication details: New York: Lexington Books 1992Description: xii, 258p., ind. 24 cm x 16 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8348 MCN (Browse shelf(Opens below))		Available		243
Books	KEIC	658.8348 MCN (Browse shelf(Opens below))		Available		7716

Previous								Next
Previous	658.8348 JON What's in a brand ?	658.8348 JON What's in a brand ?	658.8348 MAR Marketing in a multicultural world : ethnicity, nationalism, and cultural identity	658.8348 MCN Kids as customers : a handbook of marketing to children	658.8348 MCN Kids as customers : a handbook of marketing to children	658.835 CON Consumer market demographics in India	658.835 CON Consumer market demographics in India	Next

There are no comments on this title.

to post a comment.