Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner

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TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003Edition: 3rd edDescription: xx, 668p., ind. 25 cm x 20 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 ZEI (Browse shelf(Opens below))	Available	11975
Books	KEIC	658.8 ZEI (Browse shelf(Opens below))	Available	13402
Books	KEIC	658.8 ZEI (Browse shelf(Opens below))	Available	13403
Books	KEIC	658.8 ZEI (Browse shelf(Opens below))	Available	13404
Books	KEIC	658.8 ZEI (Browse shelf(Opens below))	Available	4331

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Previous	658.8 YOU Profitable marketing communications : a guide to marketing return on investment	658.8 ZAB Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers	658.8 ZEG Service fascination : gaining competitive advantage through experiential self-service systems	658.8 ZEI Services marketing : integrating customer focus across the firm	658.8 ZEI Services marketing : integrating customer focus across the firm	658.8 ZEI Services marketing : integrating customer focus across the firm	658.8 ZEI Services marketing : integrating customer focus across the firm	Next

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