Marketing aesthetics : the strategic management of brands, identity and image by Bernd Schmitt and Alex Simonson foreword by Tom Peters

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TextLanguage: English Publication details: New York: The Free Press 1997Description: xv, 345p., notes, ind 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 SCH (Browse shelf(Opens below))	Available	11897
Books	KEIC	658.827 SCH (Browse shelf(Opens below))	Available	1806
Books	KEIC	658.827 SCH (Browse shelf(Opens below))	Available	2206

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Previous	658.827 SAR Strategic brand management for b2b markets : a road map for organizational transformation	658.827 SAR Strategic brand management for b2b markets : a road map for organizational transformation	658.827 SCH Inclusive branding : the why and how of a holistic approach to brand	658.827 SCH Marketing aesthetics : the strategic management of brands, identity and image	658.827 SCH Marketing aesthetics : the strategic management of brands, identity and image	658.827 SCH Marketing aesthetics : the strategic management of brands, identity and image	658.827 SCH Strategic brand communication campaigns	Next

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