Total integrated marketing : breaking the bounds of the function by James Mac Hulbert, Noel Capon, Nigel F. Piercy

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TextLanguage: English Publication details: New York: The Free Press 2003Description: xii, 356p., notes, ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 HUL (Browse shelf(Opens below))		Available		12614

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Previous	658.8 HOO The marketing manifesto	658.8 HOW How the world's leading companies run their businesses	658.8 HUG Smarketing: how to achieve competitive advantage through blended sales and marketing	658.8 HUL Total integrated marketing : breaking the bounds of the function	658.8 HUT Business marketing management : a strategic view of industrial and organizational markets	658.8 HYN Proven selling skills : for winners	658.8 IND India's family owned business	Next

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