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Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003Edition: 6th edDescription: xxvi, 780p., glos., ind. 28 cm x 22 cmISBN:
  • 0070581940
Subject(s): DDC classification:
  • 659.1 BEL
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 659.1 BEL (Browse shelf(Opens below)) Available 13240
Books KEIC 659.1 BEL (Browse shelf(Opens below)) Available 13241
Books KEIC 659.1 BEL (Browse shelf(Opens below)) Available 4659

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