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Brand portfolio strategy : creating, differentiation, energy, leverage, clarity by David A. Aaker

By: Material type: TextTextLanguage: English Publication details: New York: Free Press 2004Description: xviii, 348p., notes, ind. 24 cm x 16 cmISBN:
  • 0743249380
Subject(s): DDC classification:
  • 658.827 AAK
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.827 AAK (Browse shelf(Opens below)) Available 11997
Books KEIC 658.827 AAK (Browse shelf(Opens below)) Available 11998
Books KEIC 658.827 AAK (Browse shelf(Opens below)) Available 4964

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