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Customer marketing : how to improve the profitability of your customer base by Jay Curry...[et. al.]
Material type:
TextLanguage: English Publication details: London: Kogan Page Limited 1998Description: viii., 150p., ind. 21 cm x 13 cmISBN: - 0749426276
- 658.8342 CUS
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8342 CUS (Browse shelf(Opens below)) | Available | 1999 |
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| 658.8342 CON Consumer culture theory | 658.8342 CON Consumer behaviour emerging practices and in marketing | 658.8342 CON Consumer | 658.8342 CUS Customer marketing : how to improve the profitability of your customer base | 658.8342 DAN Why people buy : things they don't need | 658.8342 DAR The real pepsi the real story | 658.8342 DES Consuming behaviour |
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