Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester

By:

Sutherland, Max

Contributor(s):

Sylvester, Alice K

Material type: Text

TextLanguage: English Publication details: London: Kogan Page Limited 2000Edition: 2nd edDescription: xvi, 326p., app., notes, ind. 23 cm x 15 cmISBN:

0749429771

Subject(s):

advertising
campaign startegy
product launches
seasonal advertising
tv commercial

DDC classification:

659.1 SUT

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 SUT (Browse shelf(Opens below))		Available		3187

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