Re inventing the brand : can top brands survive the new market realities ? by Jean Noel Kapferer

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TextLanguage: English Publication details: London: Kogan Page Limited 2001Description: vi, 234p., ref., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 KAP (Browse shelf(Opens below))		Available		4244

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