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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindstrom
Material type:
TextLanguage: English Publication details: London: Kogan Page Ltd. 2003Description: xxix, 318p., app., ind. 24 cm x 16 cmISBN: - 0749438673
- 658.834083 LIN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.834083 LIN (Browse shelf(Opens below)) | Available | 4405 |
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| 658.834082 WAR The power of the purse : how smart businesses are adapting to the world's most important consumers women | 658.834083 ACU What kids buy and why | 658.834083 ACU What kids buy and why | 658.834083 LIN Brand child : remarkable insights into the minds of today's global kids and their relationships with brands | 658.8340835 QUA Branded : the buying and selling of teenagers | 658.8340842 ADZ The stuff you can't bottle : advertising for the global youth market | 658.8340954 PAN Beyond consumer marketing : sectoral marketing and emerging trends |
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