Brand Failures : The truth about the 100 biggest branding mistakes of all time by Matt Haig

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TextLanguage: English Publication details: London: Kogan Page 2003Edition: 1st edDescription: viii, 310p., ref., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 HAI (Browse shelf(Opens below))		Available		11981
Books	KEIC	658.827 HAI (Browse shelf(Opens below))		Available		4434

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Previous	658.827 GUP Creating powerful brands	658.827 GUP The 7 principles of brand management	658.827 HAI Brand Failures : The truth about the 100 biggest branding mistakes of all time	658.827 HAI Brand Failures : The truth about the 100 biggest branding mistakes of all time	658.827 HAI Brand royalty: How the world's top 100 brands thrive and survive	658.827 HAI Brand royalty: How the world's top 100 brands thrive and survive	658.827 HAI Brand success : how the world's top 100 brands thrive and survive	Next

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