Talespin : public relations disasters inside stories and lessons learnt by Gerry McCusker

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Material type: Text

TextLanguage: English Publication details: London: kongan Page Limited 2005Description: viii, 327, ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.2 MCC (Browse shelf(Opens below))		Available		5715

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Previous	659.2 MAR Image marketing : using public perceptions to attain business objectives	659.2 MAT Feeding the media beast : an easy recipe for great publicity	659.2 MAT PR management : 12 rules for effective publicity	659.2 MCC Talespin : public relations disasters inside stories and lessons learnt	659.2 MEA Measuring and managing corporate reputation for competitive advantage	659.2 MIC Deconstructing public relations : public relations criticism	659.2 MOG Introduction to advertising : understanding and managing the advertising process	Next

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