International marketing : strategy planning, market entry and implementation by Roger Bennett and Jim Blythe

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TextLanguage: English Publication details: London: Kogan Page Limited 2005Edition: 3rd edDescription: v, 362p., ref., ind. 24 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.848 BEN (Browse shelf(Opens below))		Available		5936

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Previous	658.843 CAS Case studies in consumer behaviour	658.843 PIT The march of mobile money : the future of lifestyle management	658.846 JOS International business	658.848 BEN International marketing : strategy planning, market entry and implementation	658.848 CAT International Marketing	658.848 HER Handbook of cross-cultural marketing	658.848 HOL Global Marketing : a marke-responsive approach	Next

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