Evaluating public relations : a best practice guide to public relations and evaluation by Tom Watson and Paul Noble

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TextLanguage: English Publication details: London: Kogan Page Limited 2005Description: vii, 213p., ref., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.2072 WAT (Browse shelf(Opens below))		Available		5810

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Previous	659.2072 BRO Using research in public relations: applications to program management	659.2072 DAY Qualitative research methods in public relations and marketing communications	659.2072 DAY Qualitative research methods in public relations and marketing communications	659.2072 WAT Evaluating public relations : a best practice guide to public relations and evaluation	659.2079 PAV Public relations : what research tells us	659.209 GLO Global public relations : spanning borders, spanning cultures	659.2095 MOR Public relations for Asia	Next

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