The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too !) by Matthew W. Ragas and Bolivar J. Bueno

By:

Ragas, Matthew W

Contributor(s):

Bueno, Bolivar J

Material type: Text

TextLanguage: English Publication details: New York: Prima Publishing 2002Edition: 1st edDescription: xliv, 178p., app., notes, ind. 24 cm x 16 cmISBN:

0761536949

Subject(s):

DDC classification:

658.827 RAG

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 RAG (Browse shelf(Opens below))		Available		4291

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