Image from Amazon.com
Advertising to children : concepts and controversies
Material type:
TextPublication details: New Delhi: Sage Publications India Pvt. Ltd. 1999Description: xiv, 322p., ind. 23 cm x 15 cmISBN: - 0761912851
- advertising effects
- beer
- children
- children and internet
- children knowledge
- children viewership and perceptions of network branding
- cigarettes
- context of advertising and children
- print ads
- smoking
- socialization and adolescents
- societal impact and concerns
- symbolic meaniong
- television advertising
- television impact on children
- understanding of advertising
- United State
- youth
- 659.11 ADV
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.11 ADV (Browse shelf(Opens below)) | Available | 2694 |
1999-11-24
There are no comments on this title.