Brands, consumers, symbols, and research by Sidney J. Levy, compiled by Dennis W. Rook

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TextLanguage: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999Description: xvii, 590p., ind. 25 cm x 18 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8243 LEV (Browse shelf(Opens below))		Available		2761
Books	KEIC	658.8243 LEV (Browse shelf(Opens below))		Available		7658

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Previous	658.823 MEY The marketer's guide to successful package design	658.823 MEY The marketer's guide to successful package design	658.824 COB Co-branding : the science of alliance	658.8243 LEV Brands, consumers, symbols, and research	658.8243 LEV Brands, consumers, symbols, and research	658.827 Brand desire : how to create consumer involvement and inspiration	658.827 Nation Branding : Concepts, issues, practice	Next

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