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Communication of innovations : a journey with Ev Rogers
Material type:
TextPublication details: New Delhi: Sage Publications Pvt. Ltd. 2006Description: 260p., ind. 21 cm x 14 cmISBN: - 0761934774
- communication network analysis
- communication of technical information
- diffusion of innovations
- entertainment-education and health promotion
- history 20th century
- implementing strategic extension campaigns
- innovation as a knowledge generation and transfer process
- on integrating social cognitive and social diffusion theories
- revisiting diffusion theory
- Rogers, Everett M
- social change in developing countries
- social marketing and the broadening of marketing movement
- technology transfer
- 338.926092 COM
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 338.926092 COM (Browse shelf(Opens below)) | Available | 7015 |
2008-02-05
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