Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley

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TextLanguage: English Publication details: New Delhi: Sage Publications India Pvt. Ltd.Edition: 2nd edDescription: x, p., ref., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 BEA (Browse shelf(Opens below))		Available		2896

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