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Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit
Material type:
TextLanguage: English Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006Edition: 13th edDescription: xxvii, 375p., glos., ind., ref. 24 cm x 18 cmISBN: - 0070600902
- advertising
- brands
- channels distribution
- consumer markets and buying behaviour
- global markets
- global markets
- integrated marketing communications
- market segmentation
- marketing
- marketing research
- packaging
- personal selling
- price determination
- product mix
- product planning
- retailing
- service marketing
- targeting
- wholesaling and physical distribution
- 658.8 MAR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 MAR (Browse shelf(Opens below)) | Available | 6078 |
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