Global marketing and advertising : understanding cultural paradoxes by Marieke de Mooij

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TextLanguage: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989Description: xx, 316p., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 MOO (Browse shelf(Opens below))		Available		2556
Books	KEIC	658.802 MOO (Browse shelf(Opens below))		Available		1817

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Previous	658.802 MCD Marketing and finance: Creating shareholder value	658.802 MEB An analysis of W.Chan Kim and Renee Mauborgne's blue ocean strategy : how to create uncontested market space and make the competition irrelevant	658.802 MOD Modern marketing strategy	658.802 MOO Global marketing and advertising : understanding cultural paradoxes	658.802 MOO Global marketing and advertising : understanding cultural paradoxes	658.802 MOO Inside the tornado	658.802 NET Networks in marketing	Next

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