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Advertising exposure, memory and choice

By: Material type: TextTextSeries: A series sponsored by the society for consumer psychologyPublication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1993Description: vii, 349p., ind. 23 cm x 16 cmISBN:
  • 0805806857
Subject(s): DDC classification:
  • 659.1019 ADV
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 659.1019 ADV (Browse shelf(Opens below)) Available 1231

1996-01-30

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