Attention, attitude, and affect in response to advertising

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Material type: Text

TextPublication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1994Description: x, 328p., ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1019 ATT (Browse shelf(Opens below))		Available		1232

Previous								Next
Previous	659.1014 VES The language of advertising	659.1014 YIL Handbook of research on narrative advertising	659.1019 ADV Advertising exposure, memory and choice	659.1019 ATT Attention, attitude, and affect in response to advertising	659.1019 CAF Cognitive and effective response to advertising	659.1019 DUP Advertised mind: Ground breaking insights into how our brains respond to advertising	659.1019 DUP Advertised mind: Ground breaking insights into how our brains respond to advertising	Next

1996-01-30

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